Reliance Mart launches its first hypermart in the royal city of Mysore

Reliance Mart today announced the launch of its first hypermart in the royal city of Mysore at the KSRTC bus terminal. This is the fourth Reliance Mart in the state of Karnataka. Spread across an area of over 70,000 sq. ft, the hypermart stocks a range of over 30,000 products catering to the entire family. The expansive spread of the store makes it one of the largest hypermarts in Mysore and presents a complete family shopping destination for household needs.







Centrally located within the premises of Mysore's busy KSRTC bus terminal, this hyper market will present a never before shopping experience to the residents of Mysore. Shoppers have the option to choose from a wide array of products in every category ranging from food & fresh produce to grocery, consumer electronics to stationery & toys, from personal care products like fragrances & cosmetics to auto accessories, from apparel to furniture & furnishings, from homeware & kitchenware to luggage and travel accessories etc.

The speciality of the store is the fresh fruits and vegetables section which brings in the best produce from the farms to the consumers basket. A live bakery counter section provides shoppers with the unique option of buying freshly baked breads and cakes, a welcome change from the traditional pre-baked and packed products. A distinct shop-in-shop for non-vegetarian products and the extensive grocery range adds to the experience of shopping for daily needs. 'Reliance Mart' also boasts of a host of Reliance's private label brands in select categories which offer superior quality products at affordable prices.

In addition to shopping for their daily needs, consumers can also shop from a wide range of fashion products as well as home & kitchenware. Also available is an auto accessory specialty corner, Reliance Autozone, which offers product and service solutions for the automobile needs of the consumers. Shoppers can give their vehicles a fresh look, add a new audio system or get the tyres checked & replaced at this section while they shop for their other household needs.

Adding to shopper's delight is a quick service food court that offers ready to eat, ready to heat and ready to cook meals to the customers. Members of the family can enjoy a range of delicacies from Continental & Indian cuisines while the lady of the house shops. Customers also have the option to take-away semi-cooked or fully-cooked foods for a delightful meal at home.

The store layout and ambience has been designed specifically to provide customers comfort and ease of shopping. The hypermart is equipped with highly skilled and trained customer sales representatives, wide aisles that display products as per category and several checkout counters aimed at reducing the customer shopping and waiting time.

Speaking on the occasion, Mr. Rob Cissell CEO Reliance Value Formats, said, "Mysore is fast emerging as an IT destination and has an evolving consumer segment who will appreciate the unique retail experience that Reliance Mart offers in terms of the range of products and services. This further comes with the Reliance promise of guaranteed quality at unmatched prices in a great ambience."

In addition, RelianceMart provides its customers with "RelianceOne," a membership loyalty program, designed to deliver customized benefits to frequent shoppers. Under this scheme, customers can earn RelianceOne Points on all shopping in the store which can be redeemed after accumulation. The scheme already has a membership base of more than 9mn customers.